The Effective Zen Approach to Business Cards

The increase in business card printing technology has given people an element of freedom when it comes to what they put on their cards that they never really had before.

Another important detail is that if you want your card to be as good as possible you need to make it interesting. Contact information alone won’t get you remembered, and a creative design or interesting layout will help people remember who you are long after you spoke to them.

Along with this the increase in means of contacting has given people a lot of different things they could put on their cards to help people get in touch with them. Phone numbers, cell phone numbers, fax numbers, email addresses, and so on are just a few of these.

All of this ends with a lot of different information and possibilities for your business card printing, and leads to many cards where a person went a little overboard.

One fact about custom business cards is that they need to be easy to read and understand. Yes, you want it to interesting, but you don’t want it to be confusing, and I’ve seen many confusing business cards before.

The first thing that happens is that a person wants to fit a lot of different means of contacting them onto the card, often doing it in very odd ways. They don’t want a big block of contact info, so they instead try to break it up and spread that information all throughout the card. But now I can’t find all of it, the information blending into the background and preventing me from figuring out what any of it is.

The same goes for the creativity used in the background designs and so on. I get cards with images so big and pronounced they take up the entire card, and make it look too filled with colors. White space serves a purpose and can be very helpful for keeping a card looking well organized.

Instead I get a giant mass of colors that blend together and make the card look messy instead of cool. I guess it is memorable, but not for any good reason, and it certainly doesn’t make me want to contact the person.

There is a limit where you’ve getting into the area of too much of everything. People get too much information, too many images, and too much creativity.

A business card is small, and because of that it just can’t contain very much on it before it starts to look packed in and too cluttered. Get creative, sure, because if you don’t your card won’t be memorable, but know when to draw the line as well.

Thinks have to look professional as well. Find the fine balance between too much, too little, and get things just right.

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